SharkNinja’s Positive Impact Plan
Product
Positive
We deliver innovative 5-star products that improve people’s lives, every day. We are committed to ensuring product safety, applying circular design principles, and using sustainable packaging materials.
2025 Goals
Circular Economy
- ✓ Applied new circular design requirements to five product categories
- ✓ Expanded returns refurbishment program to Nordic and Central & Eastern European countries
Packaging
- ○ We did not meet our EPS reduction goal for Ninja products due to quality and cost constraints. We are revisiting our approach.
2026 Goals
Circular Economy
- ○ Launch a same-unit repair offering for at least one product category in the U.S., the U.K., the Nordics, and the EU by the end of 2026
- ○ Expand repair services through at least one retail partner in the U.K., the Nordics, and the EU by the end of 2026
People
Positive
We foster a culture where all team members can achieve more than they ever thought possible. We pledge to operate ethically, respect human rights throughout our value chain, and drive positive impact in the communities we serve.
2025 Goals
Belonging & Inclusion
- ✓ Continued to drive pay equity and opportunity for team members, regardless of gender, race, ethnicity, or other characteristics
Philanthropy & Community Engagement
- ✓ Launched a signature philanthropy program, Innovation for Impact, in 2025
2026 Goals
Belonging & Inclusion
- ○ Continue to drive pay equity and opportunity for team members, regardless of gender, race, ethnicity, or other characteristics
Team Member Engagement
- ○ Launch our first global engagement survey, and use what we learn to make faster, smarter decisions about how we develop, support, and retain our people worldwide
Philanthropy & Community Engagement
- ○ Expand Innovation for Impact globally, creating new pathways for the next generation of problem-solvers in the communities where we live and work